australian design awards

Golden Circle Chilled Juice Bottle
http://www.designawards.com.au/application_detail.jsp?status=2&applicationID=10546

Designer
Outerspace Design
www.outerspacedesign.com

Client/Manufacturer
Heinz Australia Limited
www.hjheinz.com.au

Pros
- attractive, breaks the status quo of current juice bottles on the market.
- ergonomic grip, reduces glugging, when juice is poured.
- larger flatter face for forward facing label.
- lower centre of gravity when pouring, making it easier for children and the elderly.
- centred, forward facing handle is easier to pull of shelf.

Cons
- may be hard to offer bottles that facilitate larger volumes of juice
- is more expensive to manufacture, increasing final price
- handle space is ergonomic, facilitates an easier pour but it is fairly small, i could only get 3 fingers in the handle.

Critique
The current juice market is fairly restricted in terms of its 2 to 3 litre packing with some brands even use the standard 3 litre milk bottle as a juice. This bottle refreshes the market, reducing glugging as you pour, a major issue for the first few glasses of juice. Its centralised face serves many useful purposes, it is an ergonomic design, makes lift off from the refrigerator shelf at purchase and at home. However after testing the bottle at the supermarket the main downside of this product is that the handle is fairly small, i would imagine a user with large hands having difficulty getting 3 fingers into the handle.