objectified

How do objects satisfy end users? How do product designers create theses designs? These are the issues that are explored and discussed in a documentary called objectified. This 75 minute documentary is a great tool in educating designers it also gives insight into how great designers such as  Marc Newson; Dieter Rams, Braun’s former design chief; and Apple’s Jonathan Ive think of and design products.


Jonathon Ive of Apples design division gives uses his the indicator of a macbook air to explain his design philosophy. Ive explains that he spends a lot of time undesigning, removing the unnecessary, in other words creating hierarchy between what is needed and not needed.


"Indicator has a value when it is indicating. So you spend a lot of time making things less obvious, less conspicuous. When indicator comes on, it is not a feature. It is a calm and considered solution and focus on how you are going to use it. "


Overall i thought this doco was enlightening, i think that we as designers must learn how to undesign, learn what is important and unimportant. We must create things that are second nature to the end user.